France’s Total rebrands as TotalEnergies
Multinational 
PARIS, May 28, 2021 – French energy giant Total has rebranded itself as TotalEnergies to anchor its strategic transformation towards being a broad-based energy company, upgrading its visual identity with a new logo as well.
At the company’s latest Ordinary and Extraordinary Shareholders’ Meeting, held Friday, shareholders voted to approve the rebranding. Total announced in a press release on the same day that it was rebranding its name to TotalEnergies, together with an upgrade to its visual identity.
The move aims to anchor the company’s strategy to transform itself into a broad energy player that provides energies that are affordable, reliable and clean – with oil and gas, low-carbon electricity and carbon neutrality solutions as an integrated part of its business. The company currently produces and markets several types of energy resources on a global scale such as oil and biofuels, natural gas and green gases, renewables and electricity.
The rebranding is the latest move by the French company in an ambitious net-zero emissions strategy that was announced in early May 2021.
TotalEnergies announced that it will take three major steps towards net zero emissions. First, the company aims to achieve net zero on all its worldwide operations by 2050 or sooner. Second, it aims to achieve net zero across all its production and energy products used by its customers in Europe by 2050 or sooner.
Third, TotalEnergies will target a 60% or more reduction in its average carbon intensity of energy products used worldwide by its customers by 2050 (less than 27.5 gCO2/MJ) – with intermediate steps of 15% by 2030 and 35% by 2040.
The rebranding was supported by the vast majority of shareholders, which evidences the general support for the company’s net zero strategy.
“I would like to thank our Shareholders for their almost unanimous support on our new name, TotalEnergies, that anchors our strategy in our identity, as well as for their support by a very large majority, more than 90%, on the resolution on the company’s ambition with respect to sustainable development and energy transition towards carbon neutrality and its related targets by 2030,” TotalEnergies CEO and chairman Patrick Pouyanné said.
During the same meeting, Pouyanné was unanimously reappointed as chairman and CEO for the duration of his term as director in the Board of Directors.
“Our ambition is to be a world-class player in the energy transition. That is why Total is transforming and becoming TotalEnergies,” he said.
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